Communication is a very complex thing. It is a way to get a point across to another person, or to an audience. Many different people communicate in many different ways, which makes communication such a unique tool. Some of the primary ways in which people communicate are verbal, visual, audio and written. These are all valid ways, but some of these forms are more effective to people than others.
One of the most effective forms of communication is verbal. Verbal communication is very thorough, and can provide very laid out and complex explanations of what is trying to be said.
Visual communication is a completely different animal. Visual communication, on its own is very complex and is a great way to communicate a point. Oftentimes, people use visual communication in order to remember a certain thing. This is because many people feel as if when they see something, it is stuck in their brain, and they will be able to remember it easier in the future. It is a very necessary way to communicate due to its overall effectiveness.
A company that has very strong visual communication is Nike. The Nike swoosh is one of the most recognizable logos ever made. it is so sleek and is reminiscent of speed, which is an athletic trait, and Nike's main objective is to appeal to athletes. The sleekness of all of the text on the shoe boxes and the clothing are so clean and smooth which shows the great composure and discipline of a true athlete. Even the shoes themselves are very aerodynamic and lightweight. Even without the logo, the shoes are almost instantly recognizable due to the cutting shapes.
Another company that uses very strong visual communication techniques is McDonalds. McDonalds is a very unhealthy brand, but somehow is able to have so much recognition and notoriety due to it's advertising techniques. There are millions of golden arches across the world, and in America, they are nearly impossible to escape. The food is very recognizable too. Seeing a McDonalds burger is like seeing a brand logo. The way the burgers look is like no other burger and are instantly recognizable to most people who have eaten there.
One more company that uses great visual communication is Apple. Apple excels in using visual minimalism. Every Apple product is recognizable due to their sleekness. Every laptop, phone, ear bud or any other product is cutting edge and minimalistic. They have almost a flaming feature to their looks because there is so little to their design. The Apple logo is a great use of visual communication. It is simple, yet very effective. The logo is simply and apple with a bite taken out of it. The logo subconsciously tells buyers to consume Apple products.
Communication is a very important tool to have. Visual communication maybe the most important due to its eye catching ability, which can draw in instant curiosity from a consumer and it can allow for a brand to be identified immediately.
One of the most effective forms of communication is verbal. Verbal communication is very thorough, and can provide very laid out and complex explanations of what is trying to be said.
Visual communication is a completely different animal. Visual communication, on its own is very complex and is a great way to communicate a point. Oftentimes, people use visual communication in order to remember a certain thing. This is because many people feel as if when they see something, it is stuck in their brain, and they will be able to remember it easier in the future. It is a very necessary way to communicate due to its overall effectiveness.
A company that has very strong visual communication is Nike. The Nike swoosh is one of the most recognizable logos ever made. it is so sleek and is reminiscent of speed, which is an athletic trait, and Nike's main objective is to appeal to athletes. The sleekness of all of the text on the shoe boxes and the clothing are so clean and smooth which shows the great composure and discipline of a true athlete. Even the shoes themselves are very aerodynamic and lightweight. Even without the logo, the shoes are almost instantly recognizable due to the cutting shapes.
Another company that uses very strong visual communication techniques is McDonalds. McDonalds is a very unhealthy brand, but somehow is able to have so much recognition and notoriety due to it's advertising techniques. There are millions of golden arches across the world, and in America, they are nearly impossible to escape. The food is very recognizable too. Seeing a McDonalds burger is like seeing a brand logo. The way the burgers look is like no other burger and are instantly recognizable to most people who have eaten there.
One more company that uses great visual communication is Apple. Apple excels in using visual minimalism. Every Apple product is recognizable due to their sleekness. Every laptop, phone, ear bud or any other product is cutting edge and minimalistic. They have almost a flaming feature to their looks because there is so little to their design. The Apple logo is a great use of visual communication. It is simple, yet very effective. The logo is simply and apple with a bite taken out of it. The logo subconsciously tells buyers to consume Apple products.
Communication is a very important tool to have. Visual communication maybe the most important due to its eye catching ability, which can draw in instant curiosity from a consumer and it can allow for a brand to be identified immediately.
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